Sony Ericsson unveils new strategy
BARCELONA--Sony Ericsson has been hit hard by the global recession, but the company says it has a new strategy focused on services and entertainment that it hopes will get it back on track.
On Sunday evening here on the eve of GSMA's Mobile World Congress, the cell phone maker, which is a joint venture between consumer electronics maker Sony and telecom equipment maker Ericsson, unveiled a new strategy that it says fuses "communication and entertainment."
At the core of its new strategy is something Sony Ericsson calls "Entertainment Unlimited." Executives were thin on details at … Read more