Track the Twittersphere
Most Web users are familiar with Web and RSS alerts (see our How-To on Google Alerts) that send you notes whenever a term you're interested in is mentioned on the Web. Smart marketing managers set up alerts for their company and products; many people I know also have alerts set on their own names. You can also scan for news terms you're interested in.
And now you can get alerted whenever someone Twitters about you or your company. Just send a Twitter message "Track [word]," and whenever someone uses that word in post, you'll get … Read more