BMW is replacing the Z4 coupe and soft-top roadster with a single model that has a retractable two-piece hardtop--a feature that will position the new Z4 better against luxury competitors, said Jim O'Donnell, CEO of BMW of North America.
"When we introduced the previous-generation Z4, we missed the mark a bit," O'Donnell said.
The original Z3 roadster, which debuted in 1996 at a price less than $30,000, had a fabric roof.
"It was more affordable because we had four-cylinder engines back in those days, and it reached a mass audience," O'Donnell said. … Read more