Update 12:35 p.m. PDT: I corrected a reference to AOL's parent company.
AOL said Wednesday it's integrating interactive "widget" ads with Platform-A, the Time Warner subsidiary's advertising network.
Widgets are small Web-based applications, and widget ads offer more interactive possibilities than conventional ads. AOL acquired Goowy in February to advance its widget push, and the Goowy technology for creating and managing widgets is now integrated with Platform-A.
Widgets already could be distributed on AOL's Bebo and on Facebook through Advertising.com service, which is part of Platform-A, but Platform-A has a much … Read more