AUSTIN, Texas--A year ago, at the 2006 South by Southwest festival, I noted with a bit of a twinkle in my eye that one way to know the conference was the coolest place on Earth was by pressrooms. The standard province of broken down Wintel desktops had been had been blessed with gleaming new MacBook Pro laptops.
And we all know, don't we, that where there are Macs, the cool and hip factors are higher.
So how cool is that, I thought?
At SXSW 2007, however, the coordinators of the pressroom apparently decided that cool was out. How do … Read more