Facebook's "Beacon" advertising program nearly ran aground this week.
First, the liberal activist group MoveOn.org tore into the strategy, which shares members' activity from third-party sites on their Facebook "news feeds," as an invasion of privacy. Then MoveOn upped the ante earlier this week over the program's lack of an opt-out control. Then, on Thursday, reports began to surface that the program was close to being heavily altered or even cut altogether. The advertising program continues to be scrutinized by legal experts, and several advocacy groups have already filed complaints to the Federal … Read more
Today Facebook announced modifications to the Beacon advertising program as CNet's Caroline McCarthy reports:On Thursday evening, under heavy pressure from users, Facebook made some alterations to Beacon: "We appreciate feedback from all Facebook users and made some changes to Beacon in the past day," a statement from the company read. "Users now have more control over the stories that get published to their Mini-Feed and potentially to their friends' News Feeds."
This post has been updated to clarify the names of companies participating in the Beacon program.
Facebook has altered its controversial "Beacon" advertising program, following complaints by users and protests from activist groups like MoveOn.org. The Beacon ads, which project Facebook users' activity on third-party partner sites--retailers like Blockbuster and eBay, for example--to their friends' "news feeds," are a key part of Facebook's much-hyped new social-advertising program, but they hadn't received the friendliest of reception.
It's a situation reminiscent of the one last year when the initial launch of Facebook's News … Read more
In the wake of reports that suggested Facebook might be close to axing its controversial Beacon advertising program altogether, a company employee has come out and said that while changes to the application are imminent, it's not going away.
This follows a BusinessWeek report from Wednesday that indicated the program would be tweaked or even eliminated altogether.
Beacon, a component of Facebook's new "Social Ads" initiative, was assailed soon after its debut by leftist activist group MoveOn.org over what the group saw as grave privacy concerns. MoveOn stepped up its rhetoric earlier this week when … Read more
Here's the lede from a Phoenix local news story: "CBS 5 Investigates discovered some Valley teachers making their private lives public by posting them on the Web."
Is it really a news flash to learn that recent college grads who are now teachers use MySpace? And that teachers have content on their MySpace pages that they don't want their first-graders to see?
Here comes the online networking generation gap, moving from college into the working world.
Most college students use online social networks, so most new teachers will have social network profiles. And yes, some of the MySpace and Facebook pages will still bear traces of sophomoric behavior on them, given that these new teachers are only a few years removed from being sophomores.
Am I concerned about this issue as a parent? Yes, of course, potentially. But this particular "investigation" looks like a low trick (or height of FARK) as the CBS 5 team decided to systematically snoop into teachers' pages. The news program says they "took a list of teachers who just started teaching in Arizona and searched for them one at a time on MySpace, checking to see which ones have profiles and what they might show."
What disturbs me most is that the CBS 5 story moves to the question of what kind of "higher standards" we hold teachers to and is more than willing to keep raising the bar to create wildly unrealistic standards of off-duty conduct. … Read more
A post on the My Yahoo! Blog today informs us of the availability of a nice new Facebook module for your page. We all know that Facebook is the social network of choice right now, but what bugs me here is that the My Yahoo team chose provide first party support for Facebook prior to supporting their own social networks. If they are not willing to get behind their own offerings, how can consumers be expected to do so?
That said, the actual module fits in nicely on the page and is very informative. It's also nice to see … Read more
In Iraq, the critical networks are social--not electronic.
Read the full story at Wired Magazine.
Although the idea of Dave Chappelle writing or drawing his own comic book might be appealing to some, this is a different kind of Comics Sketch. By taking two great Web flavors, social networking and Webcomics, Comics Sketch mashes them up and wraps it all in a package that's not quite ready for prime time.
Users can read, draw, and share their own Webcomics using the built-in comics creation tools. It's a great idea, but the interface is clunky, the drawing tools are limited, and navigating within the site is slow-going.
The artists' palette features more than 70 … Read more
Facebook had done a really commendable job making the site easy to use from a range of mobile phones. The truest experience belongs to the iPhone, which makes tattooing friends' Walls, updating your status, and viewing photos intuitive and visually satisfying. There are some limitations with Facebook for iPhone, but overall it's richer to use than Facebook's standard mobile site and will result in more streamlined social networking than pointing the iPhone's Safari browser to Facebook.com.