LG pushes ahead despite backpedaling consumer economy
LAS VEGAS--Despite the troubled economy and an expected drop in consumer purchases, LG Electronics said it doesn't plan to reduce its marketing and research spending in 2009.
President and CEO of LG Electronics North America Michael Ahn said his company's North American sales increased to more than $14 billion during 2008, a 16-percent increase from the previous year. Five years ago, LG sales in the region were just $5.6 billion until the company began sharpening its focus on the consumer market with its TVs, mobile phones, and Blu-ray disc systems.
"We will not reduce marketing spending … Read more