Despite ongoing problems in the company as a whole, Sony's electronics division is looking on the bright side when it comes to the all-important winter retail season.
Looking ahead to the holidays, Sony Electronics' Executive Vice President Mike Fasulo said Tuesday at a small media gathering in San Francisco that the gadget maker is hopeful about better sales this year than last.
"I'm cautiously optimistic about (holiday retail sales). Though I'm cautious about saying I'm cautiously optimistic," he said. Among retailers that sell Sony products, there's also "some notion this will be a better holiday than the previous year."
Sales of consumer electronics sunk 26 percent in the 2008 holiday season, according to one survey.
Fasulo's remarks came on a day filled with announcements from Sony, both on the electronics side, and the video game division, Sony Computer Entertainment America. Although it's only August, the company, like many in its industry, is already gearing up to introduce the products it hopes shoppers will snap up before they head back to school, as well as for holiday gifts.
Sony Electronics introduced a new line of home audio equipment Tuesday, called Altus, that it developed in partnership with Best Buy, though other retailers will eventually offer it too. Altus receivers, speakers, and iPod docks are aimed at a less tech-savvy audience, with minimal setup required. … Read more