Here at the Web 2.0 Summit, you can feel the envy that entrepreneurs have for Facebook and the huge lift the company got from opening up its service and making it into a platform that other developers can write for. Many startup CEOs I've talked to lately say they plan to release their product as a platform.
The instinct is good. Businesses based on platforms are more powerful than those based just on products. But there's more to platformizing a company than just publishing a few APIs. If you look at the Web services that became successful … Read more