It may be too soon to say Flip.com has completely flopped, but Conde Nast has indeed flipped its strategy.
The teenage girl-centric site, which the company's CondeNet Web unit launched last February, has been morphed from a standalone social network to a set of distributed Web applications designed for existing social networks' developer platforms. It'll first go live on the Facebook Platform, according to Conde Nast.
In essence, the magazine-publishing giant realized that capitalizing on the popularity of existing social networks was probably a better strategy than trying to create its own.
The original Flip was centered … Read more