With Apple announcing its entry into the European cell phone market on Tuesday on the back of O2, the United Kingdom has officially rejoiced at the possibility of having the iPhone that Americans have been coveting for so long.
But amid the excitement and hype, everyone seemed to gloss over one important fact from yesterday's announcement: Apple's iPhone business model is second to none, and Steve Jobs really is smarter than the rest of the world.
The new deal with O2 highlighted two interesting points: first off, O2, much like AT&T, is more than happy to share revenue with Apple. Secondly, it displayed the naivete of O2 to actually believe that Apple will stand by it through thick and thin. Hasn't O2 watched any of the iPhone-unlocking news hitting the wire in the past few weeks? Steve Jobs doesn't care about O2; he only cares about profits. And with this new deal, Great Britain may become the best profit center Apple has ever seen.… Read more