Twitter is not yet completely mainstream, but several mainstream companies are using the service to communicate with customers and potential customers. Some use it to advertise products, while others use Twitter to field customer complaints.
I looked at how several companies are using Twitter, and have a few guidelines that brand managers can apply to make the nanoblog service work for them. It appears that there are some actions that companies simply must engage in if they want to take advantage of Twitter as a marketing service.
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