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91 percent of kids are gamers, research says

An overwhelming number of American children between the ages of 2 and 17 are playing video games, a new study released today by the NPD Group has found.

According to the research firm, 91 percent of kids between 2 and 17, or about 64 million people, are playing video games, up 9 percentage points compared to 2009.

NPD says that the growth has been measured across the market, but the strongest gains have come from kids between the ages of 2 and 5, which have increased their "gaming incidence" 17 percentage points since 2009. Females and teens between … Read more

Is storage holding back virtualization?

Virtualization's benefits--server consolidation, improved resource utilization, faster application deployment, and overall flexibility--have made it one of IT's most important tools.

Earlier this year, a Gartner survey of more than 2,000 CIOs indicated that virtualization was one of their highest priorities in 2011 (eclipsed only by cloud computing).

But given the benefits and the rapid adoption of virtualized environments, can we expect virtualization will be extended to 100 percent of applications? If not, what are the barriers to increased virtualization footprints with the enterprise?

Tintri, a provider of VM-aware storage appliances, recently conducted a survey of 126 virtualization … Read more

CMOs not ready for new world of marketing

The majority of the world's top marketing executives recognize the shift in marketing norms but are not well-prepared to deal with it, a new study reveals.

Even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers in regards to return on marketing investment, according to IBM's study, which surveyed more than 1,700 chief marketing officers from 64 countries and 19 industries.

Despite a wealth of tools available to track social media and public relations, the IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are … Read more

Wi-Fi users not as safe as they think, survey says

Among Wi-Fi users, there's a big gap between knowing about Wi-Fi security and keeping their network and devices secure, as revealed by the Wi-Fi Security Barometer Survey results that the Wi-Fi Alliance announced today.

According to the Wi-Fi Alliance, the survey, conducted by Wakefield Research in August, randomly asked 1,000 participants age 18 or older around the country about their knowledge of Wi-Fi security. Around 97 percent of the interviewees said they thought that data on their devices and networks was "safe and secure." However, when asked which of several recommended steps they have actually taken to protect their Wi-Fi networks or devices, respondents received an overall score of just 66 percent. This means that in practice, users were actually not as safe as they could be.

The good news is, according to the survey, most users (about 86 percent of those surveyed) have taken basic steps to ensure the privacy and security of their Wi-Fi network by enabling security protections on their access point or router. However, only 59 percent have implemented wireless passwords or encryption methods that meet the basic criteria for strength and privacy. This means that there is a large number of people who have been using Wi-Fi with a false sense of security. … Read more

Apple customer experience second to none, study finds

Apple has won a second award for customer satisfaction in as many days.

Beyond Philosophy, which assists companies in improving customer experience, announced today that Apple delivers the "most admired customer experience" in the marketplace, besting Amazon.com, Zappos, Starbucks, and Disney, respectively, in the top 5.

"Apple has married all the elements of its experience and connected with its customers in a deeply emotional, irrational way," Steven Walden, senior head of research and consulting at Beyond Philosophy, said in a statement. "Amazon put a stake in the ground when it announced it would become … Read more

Google, Apple, Microsoft top global brand survey

Google, Apple, and Microsoft are the three most valuable brands overall worldwide, according to Brand Finance, a London-based brand valuation consultancy firm.

The annual Brand Finance Global 100 ranks the most valuable brands in the world from a variety of industries based on the strength, risk, and future potential of a brand relative to its competitors while also accounting for major financial, political, and economic changes over the last six months.

Google retained its position on this list as world's most valuable brand, worth a staggering $48.2 billion. Apple emerged as the second most valuable brand in the … Read more

Apple, Samsung top J.D. Power satisfaction survey

Phones from Apple and Samsung topped a J.D. Power satisfaction survey, which cited size, screen quality, battery life, and processing speeds as crucial. The survey also said satisfaction was high for 4G-capable phones.

Apple ranked highest in customer satisfaction among smartphone manufacturers while Samsung was No.1 among traditional mobile phone manufacturers, according to the results of two J.D. Power studies released Thursday.

Satisfaction is tied closely to the weight, size, quality of displays, processing speeds, battery life, and touch screen capabilities, according to the studies.

For example, satisfaction ratings are highest (8.1 on a 10-point scale) … Read more

35 percent of tablet owners take theirs to the toilet

There's almost no place a tablet won't go these days--more than a third of slate owners say they've even taken their tab into the bathroom with them.

No word on whether the old-school print magazines and newspapers of the world consider this new development to be a slight or a relief.

The finding comes from a June online survey of 200 tablet users at companies of various sizes by Staples Advantage, the business-to-business division of the office supply company. It found that the tablet trend is leading to more productivity, both in the potty and beyond.

In addition to the 35 percent of respondents who admitted to touch-screen multitasking in the loo, 78 percent use a tablet in bed and 30 percent use theirs in restaurants. Sixty percent of users also said they take their tablet with them on vacation and use it to check in or do work.

Three-quarters of tablet owners use their slate to check e-mail, while a third are reviewing and editing documents via their touch screens.

"Tablets offer fantastic convenience and a better work/life balance, making it easy for employees to keep information with them and utilize business apps, no matter where they go." says Ed Ludwigson, vice president and general manager for Staples Technology Solutions, in a statement.

Indeed, nothing says productivity like taking care of business...while taking care of business.… Read more

Ever faked a cell phone call? You're not alone

Almost a third of all those twentysomethings you see walking around talking on their cell phones are just pretending--perhaps so they can avoid you.

That's one of the findings of a new Pew Research Center study that surveyed more than 2,000 U.S. adults about their cell phone usage habits. Thirty percent of survey respondents between the ages of 18 and 29 said they had used their phone to avoid interacting with the people around them at some point in the last 30 days.

When expanded to cell phone owners of all ages, only 13 percent pretend to be on the phone to get out of unwanted small talk or confrontations with the landlord.

We probably shouldn't be surprised that so many of those calls in public are just for show, because who actually makes a call instead of texting these days?

Pew found that 92 percent of smartphone owners and 59 percent of other cell phone owners text from their phone. Sending and receiving texts is the most common use for cell phones outside of voice calls, tied with taking photos. But only 80 percent of smartphone owners and 36 percent of feature phone users actually send those photos via their phone.… Read more

iPhone users would trade shoes, sex for phone

The risk of stepping on a rusty nail and contracting tetanus is nothing like the horror of spending a full week without an iPhone.

That's the sentiment of more than 40 percent of iPhone users queried in a national TeleNav survey who say they'd prefer to go shoeless for a week than give up their beloved smartphone. To be fair, the survey respondents were not informed that there is no known app for treating tetanus.

The online survey asked 514 American owners of both smartphones and feature phones a number of probing questions about their relationship with their treasured device.

iPhone owners seemed to have the strongest connection, with 40 percent preferring to give up their toothbrush over their phone, as opposed to only 22 percent of Android owners valuing their phone more than oral hygiene.

Chronic halitosis shouldn't deter an iPhone owner in the romance department though, so long as the target of his or her affection is another iPhone fan. The survey found that 83 percent of iPhone users thought other iPhone users would make the best romantic partners.

To keep that relationship healthy, it's apparently important not to force your partner to choose between you and a phone. … Read more