New Google shipping service to go after Amazon Prime?
Google may soon be delivering much more than just information and the occasional gadget direct to consumers.
The Wall Street Journal is reporting that Mountain View is looking to partner with retailers on a service that could compete with Amazon's Prime by offering uber-quick delivery for a small fee. So far, OfficeMax, Gap, and Macy's are reportedly onboard.
The WSJ posits that the concept is a result of Google being grumpy that many consumers have taken to searching for products directly via Amazon's site rather than running the query by the search giant first. The new service would integrate with Google Shopping, which aggregates outlets, including Amazon, that carry a particular product. Here's how the Journal explains it:… Read more