Getting great publicity in the tech industry isn't as simple as following the right breadcrumbs. Based on feedback from some tech PR folks who I deal with at companies of varying sizes--publicly traded, VC-funded start-ups, and bootstrapped DIYers--here are five free tech industry PR resources that I would recommend. (If any tech PR folks out there have additional free resources they'd recommend, please comment.)
IT Memos It can be incredibly painful to keep track of the thousands of tech events and speaking submission due dates each year. (Some--like RSA, Interop, CES, etc.--have lead times up to seven months in advance).
Keeping tabs on all the tech awards (like Webware 100, the Webbies, the Crunchies, etc.) and submission deadlines is no picnic either. And it's also dreadful to manually track "editorial calendars" (where tech publications often tip their hands on upcoming stories they are writing).
ITMemos is a free new e-mail alert from the team at IT Database that simply nudges subscribers about important upcoming opportunities in these areas. If you're not subscribed to this free alert, hundreds of tech PR people are finding out about/acting on these opportunities before you are, so GL.
(Disclosure: I am an advisor to IT Database.)
Help a Reporter Out Many tech PR folks are familiar with the journalist/source-matching service called Profnet that used to charge an annual subscription fee leading a guy named Peter Shankman to do the end-around and start giving away the same service for free, while increasing the number of opportunities.
Sign up for the HARO newsletter and receive three daily digest e-mails that list out opportunities where reporters are searching for sources/comments for stories they are writing.
While "Tech" is just one section in the e-mail, and often you will open it without finding a relevant opportunity--it's totally worth it to subscribe for the times where you do come across a journalists' story that matches your company's tech category. … Read more
My own fascination with airports started at an early age thanks to the location of my parents' house. I grew up with planes taking off and landing at the nearby airport, and as a student I spent one summer vacation working … Read more
What happens when one extremely popular tech TV show with an attractive female host blatantly takes the slogan of a much lesser known Internet radio show with three mildly humorous, if not a bit awkward, post-pubescent manboys? You're about to find out on today's episode of The 404, where Attack of the Show's GadgetPr0n stole our tagline, "High Tech, Low Brow." Now, I'm a little unwilling to compromise my relationship with Olivia Munn, the , but Jeff and Wilson are heated and propose an all-out battle for the right to the slogan!
The new simulated reality video game DJ Hero keeps on adding musicians to the growing list of special guests- this time, they just recently announced a collaboration with Daft Punk. The game will come out on October 30th, but we're pretty psyched to mash-up tracks from those French Robots. Well, Jeff and I are- Wilson is still confused about how the game works and why people listen to music in the first place.
Which brings us to a huge Calls From the Public- we got so many voicemails over our three-day weekend that we have to take the entire second half of the show just to play them all. Of course, we have to re-visit the dreadful washing machine/computer hypothetical that got drummed up on Thursday's show. In a world where humans are enslaved by free-thinking computers, the man atop the washing machine reigns supreme King. This fall, look out for Wilson G. Tang break-out role in...THE CLEANER.EPISODE 428 Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS Video… Read more
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
MotiveQuest, a research firm, has evaluated the healthcare chatter bouncing around the Internet. It pulled data from more than 100 health and political forums and blogs, representing more than 2,000,000 posts and 110,000 people in the average month. Categorizing the debate’s language into thematic groups (treatments, payment methods, doctors/patients, and the uninsured), it … Read more
I'm not necessarily looking to pile on Microsoft Bing or jump on the #bingfail bandwagon. But a lot has been written about how Bing's video searches often return full-motion porn that's not easily blocked, while its SafeSearch options are incredibly easy to turn off. Lately, I've run into a very specific issue with Bing that is both hilarious and indicative of the problem with overly broad filtering. Perhaps it's easiest to simply illustrate the problem.
Here's what happens when I conduct a Google image search for my name.
Here's what Bing returns.
As … Read more
StumbleUpon's new link shortening site called Su.pr made its public (yet private) launch today. Similar to Bit.ly, it shortens URLs and lets users track where they end up, along with stats on who's clicked on them. It also brings along StumbleUpon's software-free toolbar which lets users hop to both recommended and random links.
However, the real appeal of Su.pr is that it gives each shortened URL the potential for greatness. URLs can be seeded not only to Twitter and Facebook, but also into StumbleUpon's content pool where they can be discovered and promoted … Read more
How many tech PR pros actually regularly read the content produced by the journalists they're pitching? Based on all the inappropriate e-mails I get, I'm guessing not many. And based on other journalists' feedback, the tools that PR pros use to identify targets aren't very intelligent either.
A couple of years ago, a friend of mine decided to tackle this challenge of making tech PR pros smarter about how they identify and track appropriate tech authors for publicity purposes. It turns out it's a data problem--not stupidity or laziness (OK, maybe a *little* laziness)--that explains … Read more
Why is this so important? If you're familiar with Apple's app store reviews process and guidelines you'll know the company has been rather stringent. So much so, it won't even let you view the … Read more
In the midst of PageOne Public Relations' Chantal Yang's juicy juxtaposition of JBoss and its public relations (non)strategy, I found this comment hugely important:
JBoss always put the community first. Under the open source mantra of "release early, release often," JBoss developers didn't wait for sign off from PR to release code, announce it on community mailing lists, and blog about it. This was initially a major headache for PR...
The PR team initially tried to control this, but communities don't work this way. Traditional PR often focuses on controlling the flow of information … Read more