Click, send, call, text, Like, tweet, undo, reset, delete... it just doesn't end. Which is why a couple of marketing guys are dubbing September 18 "No Device Day" for consumers who might be too involved with their gadgets.
Though the idea of dedicating an entire day to shutting devices off may seem silly (or virtually impossible) to some, Mark DiMassimo, CEO of ad firm Digo, and Eric Yaverbaum say they believe Americans need to be reminded to turn off their electronics from time to time. Thus, their "lifestyle intervention."
They didn't randomly choose September 18 for the latest installment of the larger Offlining ad campaign, though. It's also Yom Kippur, considered by many Jews to be the holiest day of the year. On this day, also known as the Day of Atonement, observant Jews disengage from things like playing on their BlackBerrys, as well as other daily activities like writing, playing instruments, and even eating.
DiMassimo and Yaverbaum are applying the same tradition to No Device Day, but here's their shtick--"You don't have to be Jewish..."… Read more