Amazon Prime membership reportedly soars past 10 million
Membership in Amazon Prime, the subscription service that offers rapid shipping as well as streaming movies, now tops 10 million, according to a new report from Morningstar.
Amazon doesn't disclose subscription numbers for the service. But Morningstar analyst R.J. Hottovy arrived at the number using a survey of Amazon shoppers conducted by market-research firm Consumer Intelligence Research Partners last November. Hottovy, whose report was first covered by Business Intelligence, also wrote that Amazon Prime now accounts for about a third of Amazon's operating income.
As Geekwire reports, it's a particularly startling number given that just a … Read more