The problem when you become a stadium band is that everything seems to be so marketed that the fans don't come to commune with you personally, as much as they come to watch your new movie.
This is Apple's problem. It used to have U2 in its ads. Now it is U2. Its fanboys are older and its myth is a little shakier. Its frontman is now a politician.
It's hard, then, for the people who do Apple's ads. There doesn't seem as much true direction. They're hearing far more voices than they used … Read more