GM and its Facebook ads: The knives are out
Yesterday, word broke that General Motors ended $10 million in Facebook ad spending after determining the ads didn't work for it. The timing of the original WSJ story on the subject was spectacular, coming as it did just three days before Facebook's IPO.
Now folks sympathetic to Facebook are firing back at the automaker, saying GM ran a lousy Facebook campaign and ignored the social network's advice. Which is not terribly surprising when you think about it, since the GM story has ignited a wider debate about the utility of corporate ad spending on Facebook at about … Read more