While it's waiting to be gobbled up by Google, AdMob isn't sitting still.
The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.
"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile … Read more