jeans

Yesterday I suggested two things. (Well, here anyway.)

That McDonalds sometimes make better ads than bugers and that it seems display advertising online isn't quite the big money souffle you might think.

Today, I discover that a wonderful McDonalds billboard last night won a Gold Lion at the Cannes Advertising Festival.

And that the Washington Post published an article suggesting big brands are not embracing display ads online.

The article attributes the lack of hefty cash being invested online to three factors: the reluctance of big brands that have been around a long time to experiment with something new; … Read more

Look closely--well, not too closely. That's not one of those roll-up keyboards stuck to the lap of this guy's pants. It's actually sewn into the fabric, creating what designer Erik De Nijs calls the "Beauty and the Geek" jeans, according to GeekAlerts.

Not only that, but this conceptual garment also includes speakers built into the knees, a pocket for mouse storage in the back, and a joystick controller behind the zipper (don't ask). The only thing that's missing is a nocturnal version that glows in the dark.

(Thanks to fellow Craver Natali Del … Read more

Paris-based phone designer extraordinaire ModeLabs continues to make its mark on the mobile landscape in Europe, with diverse handsets ranging from an MTV-branded slider to Tag Heuer's "Meridiist," with varying degrees of success.

Its latest offering is a new Levi's handset--not the dubious red tag version seen recently--to be marketed exclusively by French telecom Orange. Unlike the original steel-case model, the new version is a slider that claims to be the first mobile phone with a design that "combines a metal and soft touch finish," according to Gadgetizer (PDF). What does that mean? Who … Read more

On today's show we easily solve the Earth's environmental problems. Then we'll talk about what it must be like to get trapped in an elevator for 41 hours and figure out the proper way to say "Mario." It's a Jersey thing. Plus we'll tell you our idea for the ultimate action movie, all on today's 404.

Listen now: Download today's podcast

So, what we have here is another Fortune magazine cover featuring Steve Jobs: Apple is now the Most Admired Company in America. But inside the magazine, the crown turns thorny. Peter Elkind tells us about "The Trouble With Steve Jobs." You see, he breaks rules.

The author … Read more

Should troubled file-sharing site Qtrax, eventually strike licensing deals with the major music companies, it still may face a significant hurdle.

Web Sheriff, a company representing music acts such as Prince, Van Morrison, and The Black Crowes, has notified Qtrax that it shouldn't think about offering their music, photographs, or other intellectual property until it has secured the artists' OK.

"Whilst Qtrax is an interesting model, many major label and indie artists will not be happy about their music being given away free (to consumers) in return for a currently opaque return from advertising revenues," said John … Read more

Have you ever reached into your jeans pocket to skip a track on your iPod, only to be plagued with annoyance at how inconvenient it is to do so? No, us neither. But those style-crazed folks at Levi's did, and the creative response was the RedWire DLX Jeans--jeans with a built-in iPod dock and remote control "nipple."

The four-way control nipple attaches to the leg of the jeans and mimics the iPod's Click Wheel--no longer do you have to put your hand inside your pocket! As an added bonus, the player's headphone socket is extended … Read more

It's no secret that Levi Strauss has had its problems with competition, but the last company we would have suspected of eclipsing it is Samsung.

No, the electronics giant isn't going to make jeans. But it did come out with a denim-clad phone as part of its SGH-E490 line, along with several other jackets, according to Tech Fresh and Aving.net.

Back in October, Levi announced that it had contracted with ModeLabs to make a branded Levi Strauss mobile phone. The handset and accessories were supposed to come out in Europe this year but have yet to make … Read more