The conversational nature of blogs allows editors to ask their readers to weigh in--even decide--issues that affect the publication. Over the Thanksgiving weekend, Michael Arrington at TechCrunch empowered his readers to determine whether the site should accept advertising from Izea. Arrington agreed to abide by the results of the poll. After 24 hours, voting concluded with just under 3,500 people taking part.
Traditional news outlets often establish a wall between the editorial and advertising departments to maintain editorial independence. In other words, the people who line up advertisements have no say in the content, and the editorial staff is completely removed from deciding which advertising clients to engage. Of course, such an arrangement is all but impossible for most blogs and other small publications. These small outlets often have a staff of one, and even with a half-dozen at the helm it may not make sense to dedicate an entire employee to handle advertising.… Read more