Facebook Offers aren't free for merchants anymore. As the company seeks new ways to increase revenue, it has started charging businesses to run deals on its site.
The social networking giant launched Facebook Offers earlier this year as a free service that allows business to send promotions directly to user news feeds. A company's Facebook fans are able to redeem vouchers for discounts.
The offers remain free for users to redeem, but Facebook now requires merchants to spend at least $5 on related ads to accompany their vouchers, the company said today. The amount charged will depend on … Read more