With a leap into software for mobile devices, Google has a chance to control the way you look at the Internet.
The search king became popular more than a decade after PCs went mainstream and several years after the Web became a staple. Has Google done exceptionally well? Of course. But it's one of many companies vying for eyeballs on the PC browser.
Enter Android. Unlike the PC market, Google joins the contest for mobile access to the Internet with its Android software while there is still much work to be done. Many would argue Apple's iPhone was the first mobile computing device to allow a Web page to look exactly as it does on a PC's browser.
The search giant announced the Android platform for mobile devices and the Open Handset Alliance on Monday in a move to break the lock existing carriers and phone makers have on the industry and make it as easy to use the Web on mobile devices as it is on desktop computers.
With Android, Google can ensure current and future mobile phone subscribers can see Google services, applications, and ads. Also, the announcement could pave the way for a Google branded phone that would give the company a direct connection to consumers, even more than the ubiquitous search bar. And don't count out a Google phone just yet.
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