As they are wont to say back where I grew up, Chas Edwards is a stand-up guy. Full disclosure: Chas is a former CNET colleague who left the company more than a year ago to become the publisher of Federated Media, which has become ground zero in the storm over "conversational media."
So it is that Chas has now published his thoughts on the affair under the heading "Does relevant advertising mean selling out?"
But first a brief recap: On Friday, Valleywag reported about a site tied to a Microsoft ad campaign where several online publishers and venture capitalists lent their support to Microsoft's "People-Ready" advertising slogan.
That triggered an outpouring of conflicting opinions in the blogosphere. My Friday afternoon post asked why these guys would inexplicably pimp a Microsoft catchphrase. In a similar vein, Jeff Jarvis had it right when he headlined his comment on the situation "Buying their voices."
"So ultimately, this is a cautionary tale for all bloggers who take ads: You must set your own boundaries and not let them be pushed. When you do--whatever those boundaries are--that is the very definition of selling out."
I think Jarvis' is a cogent summary of the problem. It won't make a difference whether we're talking about "new media" or "old media." Without boundaries, there's going to be trouble in River City.
Uber-blogger Robert Scoble didn't agree and asked why it's OK for Leo LaPorte to endorse products for radio commercials but not Michael Arrington. Leo responded shortly thereafter, saying he wasn't crazy about doing ads on radio.
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