Real Racing 3 accelerates EA's 'freemium' push
PLAYA VISTA, Calif.--Electronic Arts is betting big that it can make more money by giving its games away.
The company plans to offer Real Racing 3, its marquee mobile racing game, for free to iOS and Android customers on February 28. That marks a dramatic shift for the franchise, which previously charged a hefty amount for the console-quality game. Real Racing 2 for the iPhone still costs $4.99.
The change underscores a move toward a business known in the mobile industry as "freemium," or games that are freely offered but have the option of in-game purchases … Read more