doubleclick

A letter from the top two ranking members of the Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights, Democrat Herb Kohl and Republican Orrin Hatch, seeks to chill Google's proposed acquisition of DoubleClick on antitrust grounds:

This might not have seemed like much of a threat, even a year or two ago, but as the online world increasingly merges with the offline world, the threat becomes more palpable.

My primary concern with the deal isn't about advertising market share, but rather about privacy, as the senators also call out:… Read more

The data protection commissioner of the German federal state of Schleswig-Holstein has come out against Google's proposed $3.1 billion acquisition of DoubleClick.

Such a merger would "lead to a massive violation of data privacy rights" for consumers in the European Union if the databases of the two companies were combined, says Thilo Weichert, data protection commissioner for Germany's northernmost state.

In a letter to the European Commissioner for Competition, Weichert writes that search engines in general already violate consumer rights to "informational self-determination" by retaining data for so long, among other things.

A … Read more

As expected, the proposed union of Google and ad-tech firm DoubleClick is about to get some congressional scrutiny.

According to an aide, the U.S. Senate Judiciary subcommittee that deals with antitrust issues has scheduled a hearing for September 27 entitled "An Examination of the Google-DoubleClick Merger and the Online Advertising Industry: What Are the Risks for Competition and Privacy?"

A witness list hasn't yet been finalized but is likely to be released Thursday, the subcommittee aide said. But the Wall Street Journal reported Wednesday that lawyers from Google and its rivals Yahoo and Microsoft are likely … Read more

I spent an enjoyable dinner last night with Scott Switzer, CEO of OpenAds. I've written about the company/project before, but I continue to be more and more impressed. As Scott noted in the course of our conversation, in the not-too-distant future open source will be the default way to develop and deliver software. Of course it will. The efficiency gains in its favor are simply too great.

What happens to you when you finally grok this? It changes completely the way you build a business.

Scott spends his time on things that vastly differ from his competition. He described one competitor as "filled with attorneys." Why? Well, to protect the company's intellectual property (IP), of course.… Read more

If it wasn't official before, we have it in writing now: Microsoft is directing at least a small fraction of its massive (by tech industry standards) lobbying shop toward Google's proposed purchase of DoubleClick.

According to a recent public disclosure filing with the U.S. Senate, Redmond has retained veteran lobbyists Thomas Boggs and Kathleen Ireland (no, not that Kathy Ireland), along with Antitrust Modernization Commission vice chairman and former Clinton White House attorney Jonathan Yarowsky. All of them work for the prominent law firm Patton Boggs.

Their charge, according to the paperwork? "Competitive issues surrounding Google-DoubleClick … Read more

WASHINGTON--It was supposed to be a tame gathering of economists evaluating the marketplace implications of Google's planned $3.1 billion purchase of ad tech firm DoubleClick, but a think tank event here on Wednesday briefly threatened to devolve into yet another Google vs. Microsoft row.

It began calmly enough, with a buffet lunch and presentations from Harvard University's Thomas Eisenmann, Stanford University's Robert Hall, the University of Pennsylvania's Lorin Hitt and David Evans of the private analyst firm LECG. Invited by the American Enterprise Institute and Brookings Institution to speak, they each described--at times in dense … Read more

An attack by consumer groups on the way that companies like Microsoft target advertisements to Internet users has attracted some notice from federal regulators.

Last November, the Center for Digital Democracy and U.S. Public Interest Research Group asked the Federal Trade Commission to review the growing use of business models built on, by their description, technologies that "aggressively track us wherever we go, creating data profiles to be used in ever-more sophisticated and personalized 'one-to-one' targeting schemes."

In a letter dated June 21 to the leaders of the two groups, FTC Consumer Protection Bureau Director Lydia Parnes … Read more