campaign

e-Campaign provides users with a chance to design and send their e-mails to countless recipients. With a layout that caters to both HTML experts and e-mail novices alike, this is a fantastic choice for practically anyone.

The program's interface will remind many people of professional quality software like Microsoft Outlook. One major difference is the tabs for viewing HTML code and some additional word processing applications that help create unique e-mails. The program also provides a Help file for anyone feeling overwhelmed. Creating and sending e-mail was surprisingly simple, with very few roadblocks. Designing an e-mail to send was … Read more

Intel's "rock star" ads will try to show that Intel is more than just microprocessors--a theme of its broader ad campaign to launch on Monday.

One of the first Internet-based ads focuses on Ajay Bhatt, an Intel Fellow who was one of the principal engineers behind the development of USB, a crucial Intel technology used in virtually all PCs today. (Intel engineers in the ads are personified by hired actors. "Several of the engineers we're personifying confided that acting isn't within their comfort zone," said Sandra Lopez, Intel's global consumer marketing manager … Read more

While the Obama administration is working on making government data available on sites like Data.gov for citizens to mash up, a government watchdog group is doing the same for campaign financing information.

The nonpartisan, nonprofit Center for Responsive Politics is making 200 million data records from its archive free for anyone to download for noncommercial purposes on its site OpenSecrets.org.

The organization expects regular citizens to use the information, available in CSV (comma-separated values) format, to analyze funding for political campaigns through projects like charts, maps, and mobile applications. The following data sets are available on the OpenSecrets … Read more

A few months after Barack Obama’s historic election, and a couple of weeks after the release of Barry Libert’s and Rick Faulk’s book Obama Inc. (and, of course, Obama's inauguration), the first start-ups are popping up that directly apply some of the widely heralded business lessons emerging from the innovative campaign. The fact that most of these lessons lie in the marketing domain supports the view I’ve expressed earlier and on numerous occasions: 1) Marketing will (again) become the number one change agent in business, 2) when it follows the new rules of “marketing with … Read more

TechCrunch suggests that Facebook's chief privacy officer, Chris Kelly, will shortly announce his candidacy to become California's attorney general in 2010. Given how poorly Facebook has handled privacy, it's difficult to see why California voters should assume Kelly would do better in the higher matters of public office.

Specifically, California's attorney general is charged with the following responsibilities:

The attorney general represents the people of California in civil and criminal matters before trial, appellate and the supreme courts of California and the United States. The attorney general also serves as legal counsel to state officers and, … Read more

“Motivating the committed outperforms persuading the uncommitted” (Seth Godin)

Now that we have a President-elect Obama, it’s time to reflect on how this was possible. The Web is full of thoughtful analyses that examine Obama’s victory as one made possible through state-of-the-art marketing--from Tomi T. Ahonen’s “For a We species, a We president: Yes we can,” to John Quech’s “How Better Marketing Elected Barack Obama” in Harvard Business Online, to Seth Godin’s "Marketing Lessons from the US Election," to The New York Times and, of course, the all-inclusive, behind-the-scenes "How He Did It" … Read more

(Credit: Somebody Else's Phone)

If you found somebody else's phone, would you look through it? That's a rhetorical question. Of course! Your phone is your life, at least if you're under 25, and there's nothing more interesting than the "lives of others."

The advertising firm Wieden + Kennedy London translated the idea of "cellular oversharing" into a much gushed-about ad campaign for Nokia. "Somebody Else's Phone" depicts the lives of three twentysomethings through their text messages, multimedia messaging service, and pictures, and it essentially creates a new story format: … Read more

On the occasion of Barack Obama’s nationwide TV prime time infomercials last night, Fast Company’s Ellen McGirt reviewed the campaign’s media strategy and in particular its innovative use of amateur (or “professional” amateur a.k.a. "promateur") video. While the Obama camp has heaped millions of dollars on traditional TV broadcasters, setting a new record for ad spending ($250 million), McGirt believes that the true winners in this campaign are amateurs and democracy

To get an insider’s perspective, McGirt interviewed Obama’s director of field video, Arun Chaudhary, at an event in July in New York. … Read more

I have to admit, I didn't see the point of Sonic Lighter. I mean, it was cool to see real-time mapping of people using it, but there was no real point. With the latest version, however, that's changed.

Smule has released Sonic Lighter 1.2.1 Special Campaign 2008 Edition for the iPhone. Instead of just lighting a normal orange flame, with the new version you now get to express yourself politically (somewhat), by choosing either the red (McCain) or blue (Obama) flame.

The coolest thing about this is the ability to see, in real-time, which flame is … Read more