For developers, getting noticed is more than half the battle.
At a time when the big operating systems have more than half a million apps available for sale, developers have an increasingly hard time breaking through. A whole industry has sprung up around "app discovery," offering developers ways to promote their work to an audience that likely wouldn't find them otherwise.
In such an environment, recommendations are essential. And it's hard to imagine a more valuable recommendation than a personal endorsement from the CEO of the world's most valuable technology company.
But less than a … Read more