Future of mobile commerce, in a skinny vanilla latte?
Your decaf caramel macchiatos and no-whip pumpkin spice lattes are going mobile.
In a double-shot launch (sorry), coffee giant Starbucks unveiled late Tuesday its first two iPhone apps. The first one, called MyStarbucks, is a no-brainer: you can use the phone's GPS capability to find nearby stores (previously, this was available via text message), search ingredient and calorie information for Starbucks beverages, study coffee bean varieties, and build virtual drinks to see what exactly would be in one if you ordered it.
But it's the second app, called Starbucks Card Mobile, that could be worth a double-take. The … Read more