The problem with augmented reality: Tablets and targets
Is augmented reality for real? At the annual Augmented Reality Event conference in Santa Clara, Calif., this week, marketers, entrepreneurs, lawyers, and science-fiction authors (Daniel Suarez and Bruce Sterling) were all looking for ways to leverage a technology that could change the way we use computers and access data and media. Or not.
The challenge for many of the AR projects being shown and discussed at conferences like this is that to use them, you have to contort yourself around a tablet or smartphone, which becomes the window through which you see the augmented world. You might also have to … Read more