Yes, beginning bands need to do some marketing, and sometimes this requires an outlay of money.
In the old days, it was going to Kinko's to print fliers and postcards for your mailing list. Now it's registering a domain name, building your own Web site, or establishing an online store to sell downloads, CDs, and merchandise (though there are more and more ways to do this with no money up front, like Audiolife and Routenote).
There's a slippery slope between these necessary expenses and one of the oldest scams in the music industry: pay-for-play. The idea's … Read more