Yahoo tackles big data with Genome ad platform
Yahoo today announced Genome, a data-intensive advertising system designed to help marketers navigate the wilds of the "big data landscape" on the way to more precise ad targeting and personalization.
Genome is designed to pull together Yahoo data with third-party data from Interclick and first-party data from advertisers, while also making sense of heaps and heaps of less-structured information. It's all about helping marketers tame what Yahoo terms "the chaos of the data ecosystem" in order to build brand value, boost conversion rates, and elevate revenue.
"With Genome, we can help marketers transform consumer … Read more