adwords

Google advertisers get view into keyword search popularity

Google has added a significant new feature to the tool that advertisers can use to select the keywords they want to bid for: the ability to see roughly how many people actually search using those terms.

"Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network," said Trevor Claiborne of Google's AdWords group in a blog posting Tuesday. (See an image of the tool in … Read more

Google gives priority to fast ads

Google on Wednesday added a new factor, Web page loading speed, to the criteria by which it judges which text ads to place next to search results.

The search company, which makes almost all its revenue from the text ads, gives a boost to advertisers with better ad quality. Google announced Wednesday that quality now includes a measurement of the loading speed of the Web page users see when they click on an ad.

"Starting today, this load time factor will be incorporated into your keywords' quality scores," Google said on its Inside AdWords blog. "Keywords with … Read more

Buzz Out Loud 731: Last rites for DRM

Funeral services for DRM will be held this Saturday. FYI. Send flowers. Also, a tiny gun can still hurt, but not in Canada, and apparently, people still want old iPhones. Like, bad. In other news today, a new magic tunnel links New York to London (webcam?) and you should really, really, really not put your health records on Google Health. Trust us.

NOTE: The audio for today's episode was lost because of a technical glitch in the studio control room. As a result, the audio for this podcast was pulled from our live-stream camera. Don't expect anything mindblowingly … Read more

Tom Cruise snaps up ads on Google AdWords

Tom Cruise and his publicity crew are apparently buying up ads on Google AdWords. Hollywood Newsroom first noticed the fact that when you type in "Tom Cruise" in a Google search, paid sponsored ads for the Scientologist's official, soon-to-be-launched Web site appear. "Stay Tuned For Official Site Launch" and "Get the real scoop from Tom Cruise," the ads proclaim.

The timing of the Google Adwords move appears to coincide with Cruise's recent appearance on The Oprah Winfrey Show, where he made an earnest attempt to convince Oprah and the public that he'… Read more

Buzz Out Loud 689: Mousetronauts

Please, someone, make a Mousetronauts show. We're begging you. In other news, cell phones on airplanes appear to be coming to European airspace near you. Comcast and Time Warner are lining up behind WiMax, and South Park is coming online -- for free! Listen now: Download today's podcast EPISODE 689

Approval for mobiles on aircraft http://news.bbc.co.uk/2/hi/technology/7314362.stm

TiVo's take: It's a Comcast mistake http://cultureofownership.org/?p=24

Comcast and Time Warner to bankroll WiMax joint venture http://www.news.com/8301-10784_3-9903411-7.html

Motorola to split into two, … Read more

Is Google too big to avoid an IT monopoly?

This is the question asked by Robert X. Cringely, among others, in an excellent article detailing some of the strategies Google deploys...and how they compare to Microsoft's.

Like Microsoft's standard practice of cozying up to a startup to learn its tricks, only to then turn on it in the market. Google recently did this with Free-411, an information service:

Free411.com has competitors, of course, and the most daunting just appeared on the market from Google - Goog-411. Goog-411 is actually a bit more sophisticated than free411, offering product and service classifications and suggestions, which, of course, also generate more revenue. But for the most part the two services are comparable.

They should be since Google took a long look at investing in or acquiring free411 under a nondisclosure agreement between the two companies, only to abruptly break off discussions and start its own competing service. Is this beginning to sound familiar?… Read more

Keyword research for everyday consumption

Keywords are a key element in every website and keyword research is at the foundation of SEO. Keywords don't just go into page titles, headings, and the copy of a page, but play a critical role in links, file names, and even the architecture of a site.

When we SEO practitioners think of keyword research, we often think of "full-blown" research projects, pulling and filtering through thousands of keyword phrases. This kind of research can't be understated, but sometimes it's more than we need. There are times when we just need to fine-tune a page, … Read more

Google AdWords/AdSense

Category: Productivity

Google's ad services allow anyone to put advertisements up on their site. They can be anything from generic banners all the way to contextual ads that show offers related to content on the site. In addition to site ads, site owners can also purchase AdWords, which are purchased keywords in search terms. When a user buys one of these words, a link to their site will show up in the sponsored area to the right of a Google search using that word.

One of the reasons Google's ads have become so successful is that they can … Read more

Google, Salesforce.com to partner on Web site

Salesforce.com and Google are expected to launch a combined Web site on Tuesday that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition of privately held Kieden last year. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a reseller of the Google AdWords platform.

The two companies jointly developed Salesforce Group … Read more