Here's some comfort for the software industry, innocently offered up as advice to the media industry in an excellent Andrew Savikas post. Savikas challenges media companies to think beyond media-as-product to think of a media-as-service, just as restaurants look beyond "food" to sell "meals" and a complete dining experience.
It's a great idea. It's just too bad that 90 percent of restaurants fail within their first few years of existence. Media companies apparently have the choice of failure or...failure.
Software companies, which also have the problem (and opportunity) of easily replicable goods, … Read more