Productivity

frog design, the book: How design strategies are shaping the future of business

Forgive this self-serving plug but I think this is worth sharing: My colleague, Frog Design founder and former CEO, Hartmut Esslinger, has written his first book, and it is available in stores now: A Fine Line - How Design Strategies Are Shaping the Future of Business. Part autobiography, part how-to innovation guide, part outlook to the future of design, A Fine Line is "a must-read for designers and business people alike" (Satjiv Chahil, senior vice president, Hewlett-Packard).

A Fine Line offers a step-by-step overview of the innovation process -- from targeting goals to shepherding new products and services … Read more

Downstream solutions. Upstream problems.

By Nick de la Mare

I saw an interesting article in the New York Times this weekend titled "Put Ad on Web. Count Clicks. Revise." The premise of the article goes something like this: because the web provides functionality to test every variation of a banner ad for effectiveness, the next big thing is tailoring advertising in the moment, and leveraging findings from click-thru rates to construct more relevant offerings for consumers. If I had to construct a tag-line for the so-called "data practice" services cited in this article it would be "downstream solutions to … Read more

From Google economy to Twitter economy

I'm still processing the many great insights from the next09 conference in Hamburg, Germany, one of Europe's leading digital-creative-marketing forums. This year's theme was "Share Economy," and the 1,300 attendees consisted of European VCs and angel investors, Web 2.0 entrepreneurs, media, creative agencies, and executives from German corporations (from BMW and Deutsche Bank to Deutsche Telekom).

 

Jeff Jarvis: "The Great Restructuring"

The first day, the keynote day, was a little disappointing, maybe because expectations were so high. Jeff Jarvis warmed up the crowd with his trademark "What Would Google … Read more

Next09: The seven rules of the chief meaning officer

Credit: next09

I just came back from the next09 conference in Hamburg, one of Europe's leading digital/creative/marketing forums that stands out in the conference circuit because of its unique German-international focus (bilingual program, 80 percent international attendees, many international speakers). This year's theme was "Share Economy," and the 1,300 attendees comprised of European VCs and angel investors, Web 2.0 entrepreneurs, media, creative agencies, and executives from German corporations (from BMW to Deutsche Bank to Deutsche Telekom).

In talking to many German attendees, my impression was that the German creative community shows no … Read more

Twitter buzz gets a status update

Not only because a surgery conducted via Twitter made headlines the other day, Twitter is all the buzz (again). And it seems as if almost three years after its now-legendary debut at South by Southwest Interactive, the popular microblogging service has reached the second (or third) hype cycle, entering the business and media mainstream as the ultimate narrow--and broadcast--network.

As Joel Comm, CEO of InfoMedia and author of "Twitter Power," points out:

It's like the old saying, "People don't care how much you know until they know how much you care." People who use … Read more

The power of the crowd, revisited

Almost three years after Jeff Howe coined the term in his seminal article "The Rise of Crowdsourcing," and, ironically, in the very week 1,300 handpicked scientists, entrepreneurs, artists, and other thinkers, movers, and shakers assembled at the TED conference in Long Beach, the term "crowdsourcing" yielded more than 1 million search results on Google.

That's quite an accomplishment. Crowdsourcing is no longer an exclusive noun for a few in the know, it has become a verb for the crowd. Mom-and pop shops, SME's, and large corporations, receptionists, interns, middle managers, and CEOs – everyone'… Read more

Generation G: Wired to care, wired to share

Trendwatching gets it right (again): "Giving is the new taking, and sharing is the new giving." That's the key assertion in this month's trend briefing, which describes the characteristics of Generation G (for generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK).… Read more

Interaction design is not about computing technology

By Robert Fabricant, frog design

I just got back from Vancouver IxDA. Had a great time but seem to have kicked up a bit of a controversy by declaring that, as interaction designers, our medium is not technology – it's behavior. I must admit to a certain amount of surprise at the strong response, and I appreciate the immediate back up from my cohort, Jon Kolko (you can see my slides - mostly visuals - here). It is very interesting to me that this statement would seem controversial, even novel in this community. And I think it says a … Read more

Life after touch - how will the Apple patent impact innovation?

By Sam Martin, frog design

I’m no patent expert, but it’s clear after a little research that patent laws were put into place for two reasons: 1) they want to encourage secretive inventors to stop stashing their cool ideas under a mattress somewhere and make them public and 2) they want to rock the boat. Apple has never been accused of keeping new ideas under wraps, but by securing their new patent for “multifunction” touch technology like pinch, rotation, and swipe, they have certainly rocked the boat. We won’t know how or if the boat will be … Read more