Up until this afternoon I had never heard of the expression "hypervideo," although I was quite familiar with the concept having used it in video services like Viddler, and enhanced podcasts in Windows Media Player. The idea is simple--take hyperlinks and textual information, and add it to various times or positions on a video. The result is that your viewers can have added contextual information about whatever they're watching, at the moment it happens.
Do we really need another social networking site? Apparently so, and we're not talking about start-ups here.
What we're hearing--and this is industry cocktail-party gossip, albeit a very believable variety thereof--is that MTV Networks is working on its own social network and we'll be hearing more about it pretty soon. We don't have a name, or a target demographic (Teens? College kids? Young adults?) or any semblance of screenshots. This is so hush-hush, in fact, that we aren't even sure whether it's an MTV Networks (as in MTV, VH1, MTV2, Spike TV and the … Read more
Each month, I get a fun little e-mail from Nielsen/NetRatings, the online division of the big-name metrics firm, with some tracking numbers for unique visitors at social media sites--namely, social networks, blogs, and video-sharing sites. They're pretty anecdotal as far as traffic metrics go, but it's still fun to see who's losing and who's gaining--you know, like sports. And each month, I eagerly open the e-mail (no, really) to see if there are any juicy surprises in store. This month's version, which includes numbers for August (percentage growth from August 2006 to August 2007, … Read more
In this day and age you, the so-called "users" of the Internet, wield so much power. You have seriously damaged the print industry by canceling your newspaper subscriptions in favor of Yahoo News and YouTube. And you are even put in charge of deciding what is newsworthy online at user-driven content sites like Delicious, Digg and Reddit.
But what is your editorial judgment and how does it differ from the experienced, veteran editors who previously had control over what stories were published?
SAN FRANCISCO--On the Web, marketers are becoming editors. Editors are becoming marketers.
That's what you might take away from the first Conversational Marketing Summit held here Tuesday. And, if you're like most people, your first question might be, "What is conversational marketing media?"
The simple answer is: see the first paragraph.
But the concept is better when illustrated. In one example, Yahoo's photo-sharing site Flickr recently worked with Nikon to host a "Nikon Stunning Gallery," which was filled with professional photos from the camera maker. The stunning gallery then allowed people in the … Read more
Another day, another clump of Facebook financial dirt.
Kara Swisher at All Things Digital wrote early Tuesday that "according to sources," Facebook is considering the possibility of a massive new investment round. If this turns out to be true, it could lift the company's much-talked-about valuation even further into the stratosphere. Facebook's last investment round, a $25 million bounty in 2006, pushed its pre-money valuation to about $525 million. This rumored new round, which Swisher claims is "well beyond" that scope, could solidify Facebook's position in the $6 billion to $10 billion club (… Read more
Microsoft plans another go at the media center extender concept, but it's unclear whether the new features will be enough to lure more buyers than it did with the first go-around a few years back.
As in the past, the devices are designed to connect to a TV in one room to access music, photos and video from a computer in another room. It's the same idea as the Apple TV, which even Steve Jobs says is more a "hobby" for Apple than a real business.
A real question exists as to how many buyers are … Read more
Yahoo agreed to buy advertising network Blue Lithium for $300 million this week, a deal that adds to a string of industry acquisitions and signals a growing new direction for online ads.
Blue Lithium, based in San Jose, Calif., specializes in selling performance-based display ads across a network of Web sites. Like search-related text ads, performance banners let advertisers pay for exposure to customers only when people respond to the ad, whether it's by agreeing to receive more information or by taking some action. The privately held company, which also sells behavioral targeted ads, is ranked the fifth largest … Read more
Featured on this week's Real Deal podcast: Synchronizing two computers. If you want to know how to keep yourself sane if you regularly use more than one PC, tune into this show for a rundown of my tips on how to keep files, bookmarks, and e-mail synchronized over the Web.
Products mentioned:FolderShare LogMeIn SimplifyMedia Orb FoxMarks Del.icio.us Google Docs and Spreadsheets.
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