Tim Cook, the man named to replace Steve Jobs as Apple's chief executive, already has extensive experience running the company.
Cook, who has served as Apple's chief operating officer for seven years, was named as its new chief executive today with the resignation of Jobs, the iconic co-founder of the company. Cook, long considered a front-runner to replace Jobs, has filled in for Jobs during his three medical leaves of absence.
"The board has complete confidence that Tim is the right person to be our next CEO," Art Levinson, chairman of Genentech, said in a statement on behalf of Apple's board.
Cook, 50, joined Apple in 1998 as a senior vice president of worldwide operations and was promoted to chief operating officer in 2004. Before joining Apple, Cook briefly served as an executive at Compaq and spent 12 years at IBM, where he ran manufacturing and operations for the company's PC business. Cook earned a bachelor's degree in industrial engineering from Auburn University and an MBA from Duke.
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Cook is credited with completely restructuring Apple's manufacturing operations, insisting that Apple shut down its overseas factories and farm out the work to third-party manufacturers. As a result, the company reduced inventory and improved margins on its entire product lineup.
Described as a private but demanding man, Cook reportedly called a meeting early in his tenure at the company to discuss a problem in Asia.
"This is really bad," Cook told those assembled, according to a Fortune report. "Someone should be in China driving this." About 30 minutes later, he looked at a key executive and abruptly asked, "Why are you still here?"
That executive immediately stood, drove to San Francisco International Airport, and booked a flight to China--without a change of clothes or a return ticket. … Read more