Yahoo has announced new video ad formats, following the growing number of eyeballs watching video online.
They include clickable ads, which allow viewers to click on them to see a semi-transparent message over the video. Viewers can click on the message to go to the advertiser's site.
Another ad type that is interactive displays a three-second "bumper" that turns into a banner ad above the video window. When the ad is clicked, the video is paused to display the interactive ad.