Barbie tries the Webkinz way
Mattel started selling a new "Barbie Girls" MP3 doll this week, in an attempt to get hip to a generation immersed in technology. About three months ago, Barbie launched a new virtual world for girls online to compete with likes of Club Penquin (recently bought by Disney) and Webkinz, maker of plush toys. Barbie's new MP3 player is designed to buoy that virtual world effort and resuscitate flagging sales of its traditional glamor doll. Barbie Girls are handheld MP3 players that can be accessorized like a doll and used to unlock special animations, make friends and shop … Read more