This article has been updated to include new information.
Does the new Yahoo Go 3.0 beta herald Yahoo's new mobile strategy? That's what Yahoo would like you to think.
At first glance, the new Yahoo Go, a portal on the mobile phone to Yahoo's proprietary services--e-mail, Flickr, messaging, maps and directions, weather, and categorized news--looks strikingly similar to the old Yahoo Go. Sure, it's more celestial-looking with a burnished blue sky, pillowy clouds, and rays of emanating light that replace the bubbly signature yellow of its predecessor. But the carousel layout and offerings are essentially the same.
Here's what's not. The carousel is unfixed, which means users can delete Yahoo's default widgets and add their own for a much more tailored experience. The new Yahoo Go also makes use of keypad shortcuts. Pressing '#' gets you back to the carousel and '0' (zero) launches oneSearch. Reminders are tucked into most context menus.
The start screen is another brushup, helpfully summarizing your Yahoo inbox, and letting you add customized "snippets" of information, like a stock price, Web link, or RSS feed. Quick links are also shown on this page--users can select from various Yahoo services or include links to favorite Web sites. I liked both ideas, but questioned the implementation of a long, scrolling page layout that puts my quick links far below the snippet section, defeating the purpose of immediate access.… Read more