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The one thing (question) for a better world

In fin d'ann?e mood, saving the world is en vogue -- and asking the "one thing" question obviously, too.

Inspired by Leonardo DiCaprio's gloom and doom documentary "The 11th Hour," OnEarth magazine asked a panel of leading scientists and activists to "move beyond bleak diagnoses and offer concrete proposals for a sustainable future:"

"Which one thing would you do to save the world?"

You can view it on YouTube or read a transcript of the entire conversation here.

In a similar vein, but slightly modifying OnEarth's impetus (and … Read more

Study predicts rise of 'circular entertainment'

A new study from Nokia predicts that by 2012, a quarter of all entertainment will be created, edited, and shared within peer groups rather than being generated by traditional media.

Jointly conducted with the trend research firm The Future Laboratory, Nokia's study asked trend-setting consumers from 17 countries about their digital behaviors and lifestyles. The company also used information gathered from its 900 million customers as well as views of leading industry analysts.

"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'circular.' The … Read more

Conversation 2.0: Social marketing and you

Here's a link to a presentation I gave last week. Forgive me for the "conversation 2.0" moniker but it's a catchy way to pinpoint what's happening right now in the world of marketing. Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the Web 2.0-enabled conversation, shifts places and times; it is ubiquitous and doesn't pause--it is, in all senses of the meaning, a "never ending conversation."

Thus, "social … Read more

Is HoneyShed the end of the future of online advertising?

Call it branded entertainment, advertising-as-content, or just brand-vertising: obviously inspired by TBS' veryfunnyads.com, which according to MediaPost claims more than 73 million views since launching last year, brands and advertisers are teaming up to push the envelope of online advertising even further. Recent example: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch what they had already announced in May this year--a site dubbed HoneyShed on which advertisers can air brand-specific programming. Clips can be shared by viewers via e-mail or embedded on blogs and other sites. HoneyShed also offers instant e-commerce: "I want it." … Read more

Colbert fan group on Facebook soars like an eagle

Update at 7:19 a.m. PDT: Facebook comment added.

Stephen Colbert should consider naming Facebook founder Mark Zuckerberg as his running mate* in his quasi-legitimate presidential campaign; the social-networking site has been the political satirist's prime rallying grounds.

Sometime on Thursday night, a Facebook fan group for Colbert's campaign met its membership goal of 1 million Facebook members--and the group was founded just over a week ago.

The group, "1,000,000 Strong for Stephen T Colbert" (the "T" stands for Tyrone, for the record) was started by a Facebook user shortly after … Read more

Report: Vimeo's going hi-def next week

The New York Post reported on Tuesday morning that New York-based video-hosting community site Vimeo plans to announce this week that it will be distributing videos at a high-definition resolution of 1,280x720 pixels, making it apparently the first user-generated video-sharing site to do so.

The Post's Peter Lauria connects the new push for making high-definition technology available on user-generated video sites to the ongoing price drop in consumer-grade HD cameras--an inarguably hot item this holiday season.

But back to Vimeo--it's an interesting site. Originally a side project for CollegeHumor exec Jakob Lodwick, the site's close-knit community, … Read more

Current TV launches new site

Al Gore has proven that there can be life after politics. He's written several best-selling books, received an Oscar for An Inconvenient Truth, helped develop Current TV, a cable television station focused on getting young people interested in the world around them. and he was awarded the Nobel Peace Prize last week. Seven years ago, he was running for president and since that time he's done all this.

Today Current launched a new website at Current.com that not only brings all the television content to the web, but also seeks to build a new social media platform. … Read more

Metaplace brings user-generated virtual worlds to the browser

It's not the most innovative name but the concept may be revolutionary. Metaplace, a virtual community that is currently being tested for launch in spring 2008, was one of the most talked about start-ups at the TechCrunch40 Conference. The new platform allows anyone to build a virtual world from scratch -- for the web or even mobile applications -- without any programming knowledge. Like other virtual communities such as Second Life, There, Entropia Universe, or World of Warcraft, the Metaplace worlds can be used for gaming, socializing, and e-commerce. And they come with the usual community features: forums, user … Read more

Schools battle cell phones

When you look at technological generation gaps, the ubiquity of cell phones is one of the dividing lines between youth and "elders." Today's teens can't imagine life without cell phones, and if you walk across a college campus you'll see students glued to their phones seemingly at every waking moment.

On the adult authority figure side of this divide, some school districts, including Cleveland and New York City, are trying to ban cell phones outright. Now I can understand an "out-of-sight, out of trouble" approach, but the strictest bans prohibit the devices anywhere on campus, even in the bottom of a backpack or a locker. Kids are ingenious in their attempts to come up with creative ways around the ban, everything from hiding a phone in a sandwich roll to parking the devices for a fee at a nearby store. … Read more

Loopfuse integrates open-source demand generation into CentricCRM

Loopfuse and CentricCRM announced today a partnership that brings tight integration of Loopfuse's demand-generation software into CentricCRM's Customer Relationship Management suite. I'm a big believer in what Loopfuse is doing, as I've written. This is a logical next step for Loopfuse as it seeks to broaden the reach of data-driven marketing for companies that do business online (which is pretty much everyone).

I like the combination:… Read more