Shopit, a social shopping service that works with popular social networks and e-commerce sites, announced today that it raised $2.5 million in Series B funding from Emerson Ventures and Propulsion Ventures. The company wants to raise a total of $7 million before it closes the round.
Shopit harnesses the popularity of social networks to entice sellers to use its service. After creating a store on Shopit's site, sellers can direct potential customers to their Shopit profile to buy their goods or post their store's widget anywhere on the Web. More importantly, Shopit stores can be integrated into … Read more