Google testing new mobile-search ad program
Continuing its effort to stake out turf in a fast-growing area, Google on Tuesday announced the ability of mobile phones to show Google-supplied advertisements through a program called AdSense for mobile search.
Google sells ads next to its own search results through a service called AdWords, but the newer development involves a separate service called AdSense that lets publishers show Google-administered ads on their own sites. Google launched AdSense for mobile phones in 2007, but now it's seeking testers for a hybrid offering that involves others using Google's own search engine.
With it, mobile phone makers or mobile … Read more