The case against enterprise microblogging
As a consistent Twitter user, I've found the service to be a valuable marketing tool, as well as an entertaining activity for my friends to shoot one-liners at each other.
Last week, I started experimenting with Yammer, a Twitter clone that facilitates private microblog user groups, a feature that Twitter not only doesn't have but refuses to say if it will ever offer.
My team of five started using Yammer on a Monday, and by Friday, we decided that it was pointless. First, it's not integrated with anything else we use--Twitter, IM, Skype, e-mail, etc. What's … Read more