"The way we always view cannibalization is that we'd prefer to do it than have someone else do it."
Apple CEO Tim Cook held a fireside chat earlier today at Goldman Sachs and most of the headlines took note of his comments about working conditions at Apple's overseas factories. But the above observation, which Cook made almost in passing, goes to the core--no pun intended--of Apple's ongoing success.
The context here was that Apple is perfectly sanguine about the cannibalization of the Mac--so long as Apple is the one doing the cannibalizing. If ever some … Read more