In fin d'ann?e mood, saving the world is en vogue -- and asking the "one thing" question obviously, too.
Inspired by Leonardo DiCaprio's gloom and doom documentary "The 11th Hour," OnEarth magazine asked a panel of leading scientists and activists to "move beyond bleak diagnoses and offer concrete proposals for a sustainable future:"
"Which one thing would you do to save the world?"
In a similar vein, but slightly modifying OnEarth's impetus (and … Read more
Michael Pick of Particls has written the perhaps most comprehensive overview of attention profiling and APML (attention profiling mark-up language) to date. APML is a proposed standard that allows users to share their own personal attention profile and compress all forms of attention data into one portable file format that can be traded between attention seekers and givers:
"We have reached the point of information hyper-saturation. It can become quite a chore to find relevant content online, when there is so much other information competing for your attention. But by implementing attention profiling, it becomes possible to have the … Read more
I've been curious recently about how much electricity all our devices that stay plugged in all the time and in some sort of standby mode consume, even when we are not actually using them. And what does that translate into in terms of real money?
The real surprise on it is plasma TVs--who knew they were sucking so much energy when "off"? And that game console of yours? It's costing you $25 a year just sitting there, even when you're not using … Read more
A new study from Nokia predicts that by 2012, a quarter of all entertainment will be created, edited, and shared within peer groups rather than being generated by traditional media.
Jointly conducted with the trend research firm The Future Laboratory, Nokia's study asked trend-setting consumers from 17 countries about their digital behaviors and lifestyles. The company also used information gathered from its 900 million customers as well as views of leading industry analysts.
"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'circular.' The … Read more
Ed Zander is stepping down as CEO at Motorola, having overseen a boom time and a gradual decline. While there are probably many inter-twined reasons for Motorola's lack of performance after it hit the big time with the Razr, many will point to the lack of innovation following on the back of that spectacularly successful phone.
To his credit he was able to spot the potential of the Razr while it was still in development, and encouraged getting it to market rapidly. He recognized that it was just what Motorola needed to re-energize its image outside the company (which … Read more
The Putting People First blog by Experientia has pointed me toward the excellent essay "The Long Wow" by Adaptive Path's Brandon Schauer. Schauer outlines a vision of creating lasting customer loyalty and brand value that runs counter to the fixation on quick wins and instant gratification, which many companies, under the pressure of shorter product life cycles and CMO tenures, seem to pursue these days. He defines "The Long Wow" as "a means to achieving long-term customer loyalty through systematically impressing your customers again and again."
This goes far beyond adding new features … Read more
Here's a link to a presentation I gave last week. Forgive me for the "conversation 2.0" moniker but it's a catchy way to pinpoint what's happening right now in the world of marketing. Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the Web 2.0-enabled conversation, shifts places and times; it is ubiquitous and doesn't pause--it is, in all senses of the meaning, a "never ending conversation."
Thus, "social … Read more
Can you call a concept a cultural phenomenon if different people conceive of it at the same time? Within the past few months, three publications have come to similar conclusions. The digital media agency Avenue A | Razorfish released a study called "Fast Forward: Designing for Constant Change." It consists of thirteen essays as well as research exploring how consumers' digital media habits are changing, and how this affects the design of user experiences and brands. The key take-away is: Today's online users are forced to adjust to constant change in increasingly volatile rich media environments, and they … Read more
America's consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash.The first major study to combine field observations with a national survey on purchasing behavior and social values has found increasingly conscious consumers who are demanding that companies be transparent about their practices and accountable for their impact on people and the planet.
According to the inaugural BBMG Conscious Consumer Report, nearly 9 in 10 Americans say that the words "conscious consumer" describe them well and that they … Read more