LAS VEGAS--On the Internet, no one knows if you are a dog. And at trade shows, no one knows if you are Jeff.
I had to meet Jeff Ziegler and Jake Player, the CEO and president, respectively, of PC recycler TechTurn, for a breakfast meeting at a restaurant. I had exchanged e-mails with the company but had never seen them in person.
While waiting outside the appointed restaurant, two guys approached me, and one pointed his finger at me. "Jeff?" I asked. "Yes," he said.
We sat down and exchanged pleasantries. Then another guy joined us. … Read more