It may owe its fortunes to Facebook, but the word is that social-gaming giant Zynga is getting ready to launch its own site in a bid to wean itself from its dependency on the popular social network.
According to TechCrunch, Zynga CEO Mark Pincus hosted a company meeting Thursday afternoon in which he asserted that hit games like Farmville, Mafia Wars, Cafe World and others might soon appear on their own social games site called Zynga Live.
"'Pincus announced at a 5 p.m. meeting yesterday at Zynga that Zynga was going to launch a social game network called Zynga Live,'" TechCrunch wrote, quoting from an anonymous insider e-mail.
The theory here is that Zynga and Facebook are clashing over the percentage that the social gaming giant might have to pay to use Facebook Credits, the social network's nascent currency platform.
"'Facebook and Zynga [have] been negotiating on Facebook Credits and the talks turned for the worst,'" TechCrunch quoted the e-mail as saying. "'In the negotiation process, Facebook shut off Zynga's feeds and threatened to shut down games. Zynga, in the process, threatened to completely leave Facebook and prepared to do so in the previous upcoming weeks."… Read more