The past year in consumer technology has seen significant innovations in product features and design. But beyond functionality, an equally important change is afoot as content on these devices increases in importance, swaying the brands consumers consider while shopping as well as the profit planning of hardware makers.
This focus on content in today's gadgets has also given rise to even more profound change as companies look to control the entire business model -- from hardware production to the revenues that inevitably come from content management and acquisition.
Products like Amazon's Kindle Fire, Samsung's Smart TV and Music Hub, and Microsoft's Surface are evidence of this new dynamic in consumer electronics -- one where the interests of manufacturers, software services companies, and even retailers converge to create a more seamless user experience.
The goal is providing greater synergy between device and platform, but as more manufacturers adopt this strategy, creating vertically aligned, single-brand device families, will consumers gravitate to just a few brands for all of their electronics? … Read more